Pressure and wind visualization of storm off the coast of New England on Thursday. (WindyTV.com)

Unforgiving cold has punished the eastern third of the United States for the past 10 days. But the most severe winter weather yet will assault the area late this week.

First, a monster storm will hammer coastal locations from Georgia to Maine with ice and snow. By Thursday, the exploding storm will, in many ways, resemble a winter hurricane, battering easternmost New England with potentially damaging winds in addition to blinding snow.

Forecasters are expecting the storm to become a so-called “bomb cyclone” because its pressure is predicted to fall so fast, an indicator of explosive strengthening. The storm could rank as the most intense over the waters east of New England in decades at this time of year. While blizzard conditions could paste some coastal areas, the most extreme conditions will remain well out over the ocean.

When the weather gets cold, people get crazy. Here's proof.

As most of the U.S. faces record-breaking cold weather, some TV reporters and social media users are testing the freezing temperatures with some old tricks. 

In the storm’s wake, the mother lode of numbing cold will crash south — likely the last but most bitter in brutal blasts since Christmas Eve.

The storm: How much snow and wind, and where

The responsible storm is forecast to begin taking shape off the coast of Florida Wednesday, unloading hazardous snow and ice in highly unusual locations not accustomed to such weather. The National Weather Service has already posted winter storm watches from Lake City, Fla. to Norfolk

It is then expected to rapidly intensify, buffeting the Mid-Atlantic beaches and eastern New England, where winter storm watches have also been issued.

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All day Thursday meteorologists are going to be glued to the new GOES-East satellite watching a truly amazing extratopical "bomb" cyclone off New England coast. It will be massive -- fill up entire Western Atlantic off U.S. East Coast. Pressure as low as Sandy & hurricane winds

The National Weather Service office serving northeast Florida and southeast Georgia cautions that a nasty mix of light freezing rain, light sleet and light snow is expected to develop Wednesday “with significant icing possible.”

In Charleston, one to three inches of snow and sleet is forecast Wednesday, where the Weather Service warns to “plan on difficult travel conditions.”